Ms. Hodges, Founder and CEO, landed on the idea of formulating high quality, nutritionally sound children’s supplements in the mid-90’s as she observed her nieces and other children gobbling up candies, particularly multi-flavored gummy bears. Ms. Hodges also observed her sister’s need to constantly remind her children to “take your vitamins”. Conventional supplements were not very appealing to the children because of their crunchy bite, chalkiness and unpleasant after-taste.
Concerned about the health and well-being of children, Ms. Hodges began consulting with children’s nutritionists, food chemists and production experts. The challenge was to create a new children’s nutritional delivery system incorporating the delightful taste of gummy bears without sacrificing nutritional value. Two years later, the first all natural gummy vitamin was ready for market and has since become the #1 selling children’s vitamin in the industry.
Due to the overwhelming success of the Yummi Bears® line for children, Hero has since launched Slice of Life®, a full line of all natural gummy vitamins for adults. In more recent years Hero has also expanded into dark chocolate vitamins and calcium supplements. Click Here to view the complete Hero Nutritionals product line.