Giovanni is a family owned company in Los Angeles and was founded in the 1970's by Arthur Guidotti, a leading hair stylist and a Beverly Hills salon owner. His "On Sunset" salon attracted some of the most influential people in Southern California. His mission was to create hair products inspired by nature but that were still compelling, high performance formulas. Since then, the company has passed on to his son who has continued the tradition of creating eco chic formulas. The company now has over 100 products ranging from hair care to body care and most recently, skin care. Giovanni products can be found in many national retailers. And while the company may be a front runner in the natural industry, the products are as natural as possible without sacrificing total performance. The branding, packaging and over all message is chic and elegant.