Renowned for their quality, versatility and eco-friendliness, Dr. Bronner’s Magic Soaps enjoyed a small but loyal following in the early years. In the late 1960s, however, soap sales started to explode, due to the unsurpassed ecological quality combined with Dr. Bronner’s urgent message to realize our transcendent unity across religious and ethnic divides. Word-of-mouth soon made Dr. Bronner’s the iconic soap of that era, and in the decades that followed the soaps spread into every health food store in the U.S. and then into the mainstream as well -- winning over fans from all walks of life on the way to becoming the number-one-selling natural brand of soap in North America.
The 4th and 5th generations of the Bronner family who run the company today continue to make our unsurpassed soaps with care and integrity. 2008 marks both the 60th anniversary of Dr. Bronner’s Magic Soaps in America and the 150th anniversary of our family’s first soapmaking activity in southern Germany. We strive to honor our heritage with progressive business practices, while devoting profits to worthwhile causes and charities worldwide.