When growing his beard out, the skin underneath became dry and flaky. The hair curly yet course, would curl in and poke his face; more like a bristle pad was attached to his face that created a constant urge to shave it all off. These growing pains are what Sven today coins "Beard Pain™".
At the time, there was a resurgence of barber shops - and while beards began to become more and more popular, these barber shops were offering beard trims. Here he sought out help, however quickly realized that these barbers did not offer much in a selection of beard grooming products nor were they educated in why Sven's beard was so uncomfortable.
It was this that drove Sven Hansen to develop the Always Bearded Lifestyle™ House Blend line of natural beard grooming products.